AliExpress, the Alibaba site that lets international shoppers buy from Chinese merchants, leads in traffic to e-commerce sites in Russia. AliExpress sellers shipped more than 20 million packages to Russian shoppers last year, reports East-West Digital News.
As Chinese players are making their move into Russia’s booming cross-border e-commerce scene, AliExpress, the B2C platform of Chinese e-commerce giant Alibaba, has become Russia’s most visited e-commerce platform and one of the country’s top 10 most visited websites.
This past July, the site attracted no fewer than 15.9 million users of 12 to 64 years of age from Russia – almost doubling the next most visited player Ozon.ru, according to TNS, a market research firm that is part of Kantar.
Since January 2013, the retailer’s Russian audience has increased five-fold, while more than 20 million packages from AliExpress sellers were sent to Russia in 2013.
The platform partly localized its offering in 2012, seeing surging expansion on the back of strong demand for low-cost products since. A wide array of goods in the lowest price segments, partnerships with several key Russian payment providers, and a strong social media presence have boosted AliExpress to its present heights.
Also contributing to the platform’s success has been its buyer protection program, alleviating consumer concerns regarding Chinese product quality.
AliExpress seems to be a good alternative to Ebay if you are ready to wait a little bit longer for your parcel. Prices are good, quality of the products is quite high in most cases. If you have a lot of time to sit and scroll the page you can find something special for yourself with a good value.
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